Creating brand connections in the right places:

meaningful visibility and measurable influence

Kia ora. Ko Sarah Cameron toku ingoa.

I'm a respected and experienced PR comms specialist, and creative writer, and for more than 25 years I’ve helped clients tell their stories and connect with their communities, customers, and colleagues.

I’m in the business of making word salads, challenging perceptions, managing reputations, bringing communities on journeys, and celebrating successes through strategic PR, engagement strategies, and compelling copy writing, and am equally at home at a boardroom table, a kitchen island, or addressing a crowd in a local hall or marae.

My years spent working in Public Relations as an advisor, specialist and copy writer has resulted in being vastly experienced in full-service PR across many industries, from top lifestyle, financial and tech brands to primary industry and one-man-bands, NFPs alongside corporates, industry organisations, local and central government agencies, and SMEs.

I provide strategic, creative and operational PR and communication services that support and align with the strategic direction of an organisation.

I absolutely love what I do and it's all made possible with a daily Americano from my trusty coffee machine. (Note: image below may differ from actual coffee machine…)

Ngā mihi.

coffee machine.jpg

027 354 7747   |   sarah@sarahcameron.co.nz

Engaging, story telling and celebrating success

  • Strategic public relations and PR advisory services. Ensure your brand or business is seen, heard and most importantly, loved and respected

  • Writing. Creative, thoughtful and targeted feature media releases, stories, travel stories, business profiles, brochures, websites, ads, advertorials, newsletters, Op Eds, editorials, articles, direct marketing, branding, pitches, corporate documents for print, digital and social channels. Quite the list. Delivered on time without drama

  • Industry-wide. I can ‘comms’ timber, designer sunglasses, finance, tech, soft drinks, charities, cars, horticulture, entertainment, education, infrastructure, to name a few. No industry is off-limits.

  • Business tenders and RFPs. Let me help you secure governmental or corporate contracts

  • Media relations. Pitching to, and handling the media so you don’t have to

  • Communications. I’ll help you find your voice and promote your business to the right people

  • Media planning and PR strategy. Making sense of PR-land and how it can work for you

  • Local government. How it all works and how comms and engagement fits in

  • Public relations implementation. The ‘doing’ bit

  • Launches. We all love a party. For products, businesses and ideas

  • Advertising and PR audits. Knowing what you are doing is delivering bang for buck and keeping your business relevant

  • Crisis and reputation management. When the rubber hits the road

  • People management and coaching. Helping your team thrive through improved comms

  • Media training. Are you ready for your closeup?

  • Social media strategies. Because it’s nice to share

027 3547747 | sarah@sarahcameron.co.nz

Current and former direct clients and published writing include:

I’ve worked with some great Agency clients:

  • The Warehouse Group

  • New Balance

  • Microsoft

  • Mastercard

  • Singapore Airlines

  • Nitro Circus

  • AMEX

  • VTech and LeapFrog

  • NZCU Baywide

  • Volkswagen

  • Booking.com

  • Invest Direct by Jarden

  • Tourism NZ

  • Dyson

  • Skoda

  • Specsavers

  • Nestle

  • Competenz

  • Outward Bound

  • South Australia Tourism Commission

  • Hallertau

And I’ve worked on contract with some of the top PR agencies in the land:

Let’s korero

If you have a project, job, venture or idea that could do with some PR or compelling writing, I’d love to hear about it. And if you don’t quite know where to start, having a chat over coffee and a cheese scone is a good first step.

You can phone me on +64 27 354 7747, email sarah@sarahcameron.co.nz or Teams chat.

I’ve always loved talking and writing…

Sarah Thornton-DSCF6068(1) copy.jpg

After working in publicity in film and TV in Auckland, I built a very successful Public Relations company, working with major global brands, fashion designers and movie stars. In 2000 I chose to move to Hawke’s Bay, trading the bright lights for more subdued hues.

I’ve had my own PR | writing business for decades, with the odd employment gig thrown in from time to time, including as Senior Account Director at Mango (DDB) and a couple of stints in PR for wine companies.

When I'm not talking or writing, I can be found performing regularly as a cellist, and teaching and playing the piano. I'm a devoted mother and wife, and love to crochet and bake. I balance this with my love of entertaining and socialising, and regularly indulge in a decent Cab Merlot, Chenin Blanc or Bordeaux red.

Ko Emiemi te maunga

Ko Pupuke te awa

Ko Te Huia te marae

Ko Slade toku whānau no Whangaroa

Ko Ngāpuhi te iwi

027 354 7747   |   sarah@sarahcameron.co.nz

wilhelm-gunkel-h4KYT7X1HM4-unsplash.jpg
“Pask Winery was in the process of a major re-brand (the first in 30 years), and as marketing manager I needed to secure a PR partner who could take our profile to the next level. After a poor (and extremely costly) experience with an Auckland-based firm, I was determined to partner with a local professional.

As a business we needed to tap into non-wine media with a consumer focus, and broaden our appeal to include a younger demographic. This was the extent of my brief to Sarah, and over the following months her insights, connections and ability to deliver was extraordinary.

Exceedingly down to earth, highly results oriented, I could not think of a better PR partner for the business.

Equally talented as a copy writer, Sarah has become an intrinsic part of the Pask business and I would not hesitate to recommend her. Plus, she digs red wine. ”
— Victoria Crowther, Pask Winery
“You’ve helped us grow over the last few years and once again, thanks so much for your help with everything,
(especially the website!) - you’re fabulous.
”
— Lara Molloy, Peak Appearance
“The real advantage with Sarah is that I can put her in direct contact with my clients and she extracts what we need. She acts as a remote member of our team and carries the torch well. We’ve built a solid trust over the years and she understands our buzz. Sarah can adapt her delivery to suit different industry sectors - from professional services to dirt-under-the-fingernails agricultural business.
”
— Al Mackie, Band
“As an interior feature writer, house scout and creative thinker, Sarah has over delivered as a contributor.”
— Trudi Brewer, Editor - Simply You Living
“Working with Sarah is always a seamless experience. Once briefed, I can be assured that she will complete whatever I’ve requested in the time frame that she’s promised, freeing me up to get on with other things! When it comes to PR, not only does she deliver in the areas agreed, but also thinks outside the box, considering all opportunities and ensuring maximum leverage of a story.”
— Kate Scott, Cole Murray
“Thank you for all your hard work it (the website) looks great, definitely a whole lot better than the last one.”
— Hayden Senior, ParkLink
“Great to see some quality journalism in the Bay.”
— Susan McDade, Hastings City Marketing
“Hi Sarah, I thought you did a great job getting a life into two pages! Lots of fabulous feedback so thank you!”
— Eva Bradley, Photographer