I'm a respected and experienced public relations specialist, writer and culture vulture.

For years I've been telling people's stories, championing businesses, challenging perceptions, managing reputations and celebrating successes through strategic PR and compelling copy writing.

I love what I do and it's all made possible with a daily Americano from Hawthorne.

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  • Writing. Feature stories, travel stories, business profiles, brochures, websites, ads, advertorials, newsletters, editorials, articles, direct marketing, corporate documents. You name it, I’ll write it.

  • Strategic public relations and PR advisory services. Ensure your brand or business is seen, heard and loved.

  • Media relations. Using my extensive network of media contacts.

  • Communications. Whether it’s internal, external or corporate, I’ll help you find your voice.

  • Media planning and PR strategy. Making sense of PR-land and how it can work for you.

  • Public relations implementation. The “doing” bit.

  • Launches. We all love a party. For products, businesses and ideas.

  • Advertising and PR audits. Knowing what you are doing is delivering bang for buck.

  • Crisis and reputation management. When the rubber hits the road.

  • Media training. Are you ready for your closeup?

  • Social media strategies. Because it’s nice to share.

027 354 7747   |   sarah@sarahcameron.co.nz

I work with fabulous businesses and individuals, and write stories for some pretty fabulous publications.  

Here's a taste of current and former clients.

After building a successful PR company in Auckland, in 2000 I traded the bright lights for more subdued hues and moved to Hawke's Bay, the red wine capital of New Zealand (no surprises there).

With the odd break working in PR and marketing roles in the wine industry, I've spent most of the last 18 years here providing PR and writing services for national and international entities, large and small.

When I'm not talking or writing, I can be found playing the piano (well), cello (getting better), guitar (badly) and drums (don’t ask). I'm a devoted mother and wife, and quite a good, if not incredibly messy baker.  

I also have a love of all things 'owl' and can crochet a mean throw.


An identity mash-up

For the past eight years I have been working and writing under my married name Sarah Thornton. I thought I'd change it back to my maiden name, Cameron. But decided not to. Sort of.


027 354 7747   |   sarah@sarahcameron.co.nz

let’s TALK.

If you have a project, job, venture or idea that could do with some PR or compelling writing, I’d love to hear about it. And if you don’t quite know where to start, having a chat over coffee is a good first step.

You can phone me on +64 27 354 7747, email sarah@sarahcameron.co.nz, fill out the form below or Skype me on SarahThorntonNZ.

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